We deeply understand the struggles of going natural. In 2015, we started growing out our freeform locs (and have since started our 2nd loc journey) and immediately received backlash. If you have ever worn your hair naturally, just like us, you've heard the famous questions, “what's that on your head?” and “so...what're you gonna do with that?”

Little did anyone understand, a work of art was slowly being formed on our heads. Whether curly, free-formed, twisted, wavy or straight, natural hair is a masterpiece in the making and we had to wait for ours to take form. As our locs began to grow and mature, we underestimated the importance of natural products, specifically soap. This inspired us to help others through their natural journey!

Just as clean hair curls better, clean hair definitely locs quicker. We understood this fact but we had to ask, ‘what are we using to clean our hair?’ We quickly discovered that natural soaps were essential for natural hair. Through extensive research, we became familiar with many ingredients to assure ourselves that the ‘natural’ soaps we used were actually natural.

With little to no effective brands accessible, we came to the conclusion that natural soaps made with our own hands could fully be trusted. Once we brought the idea to our growing community, we listened to their needs and quickly realized how valuable our soap could be. An idea and recipes were born. We always had a dream of starting a company that uplifted our community and the opportunity was finally presented.