About Us
The Big Decision
In 2015, Nic and Josh made the big decision to start growing out their freeform locs and immediately received backlash from everyone. Despite all forms of criticism, they learned to love their natural hair and embraced the journey!
Little did anyone understand, a work of art was slowly being formed on their heads. As their locs began to grow and mature, they underestimated the importance of natural residue-conscious products, specifically shampoo. This helped spark a new journey...
The Birth Of Our First Product Line
Josh and Nic were stuck recommending shampoos like [bleep] and [bleep], which were natural but either drying or not the most residue-conscious. They had no choice but to enter the product making business.
After more than half a year of relentless product development, they perfected a few soap bar recipes that were perfect shampoo replacements! In 2019, they were released and immediately loved deeply by our niche community.
Operations were extremely small, operating out of their mom’s house!
WHAT'S OUR GOAL?
We firmly believe in community and our primary goal is to spread love to all people. One way we spread love is by giving our community exactly what they need to maximize their hair and skin health! That's the reason we added Aloe Hydrating Mists and ACV Rinses to our product line, with much more to come in the future.
Our community is our top priority and everything we offer will always be for their benefit. If you join our community, we dedicate ourselves to walk alongside you through your natural journey! After all, the community came long before the products. Join our story and let us be a part of yours!