

Let customers speak for us
from 5197 reviewsI got boho braids back in April and when I took them out in late May, I thought you know my hair is already nicely parted, I could just freeforming.
For 90 days I didn't detangle or comb my 3C hair, I just washed and conditioned weekly as usual. During that time I watched a lot of YouTube videos on locs and came across some from FreeTheRoots. The videos were very educational and I wanted to try the products.
I ordered the Sensitive Rose Sensitive Aloe Hydrating Mist and the Pink microfiber towel. At the end of July I went to a Loctician to properly get my hair retwisted which actually already started started to lock 😊. Even though she said don't wash my "starter locs" until my next appointment, I washed and conditioned them anyways last night.
The microfiber towel is body size, I wasn't expecting that. It was able to soak up a lot of water from my wet hair. The Sensitive Rose Aloe Hydrating Mist worked perfectly on my week old retwist. My hair feels soft and hydrated, plus I love how the rose scent isn't artificial or headache inducing. It's very light and very pleasant. My scalp felt normal afterwards and not oily or sticky. The products were definitely worth the money and I will buy again.
Ive been ordering from them for years, they always ship fast and with care. Their products work wonderfully on my locs.
This is my first using these products and my hair and scalp love them. I love the idea of a shampoo bar - less waste, it smells delicious and not drying but cleans hair and scalp. The acv and aloe sprays are lovely and nourishing to my scalp and hair. My drinks them up and feels very moisturized.
I have been using FTR fo almost a year and it is the only mists that work for my locs, would definitely recommend. Thanks FTR!!
I always struggled with build up using other products in my locs. Great for solving that problem and keeping my hair moisturized. Only conditioner I buy at this point
I kept seeing FTR on my IG ads and was a little skeptical tbh. Went with it anyways and im already enjoying it their spray. Smells fresh and doesn’t leave any weird residue in my locs like some other products i tried. I also feel like you get a good amount in the bottle so it’ll actually last me a good amount of time. Good work y’all
I’ve been using these products for 5+ years. The mist is perfect for everyday use. Hydration is key to start your day. The natural soap bars are clutch for wash days. Always smelling fresh thanks to the guys over at freetheroots.
There is too many good things to say about this product! I will start off by saying its so perfect that these products come in spray bottles, which is so much better than manually working it into your hair. And it’s amazing for preventing dryness to my hair, which has been very common up until now lol. I was so surprised at how good it was at moisturizing my hair, and It smells good, it’s easy to add to my hair routine, and since its coming to HEB soon, I don’t have to keep ordering freetheroots products all the time, I can get them on my grocery runs! A true 10/10 product, this is what businesses should take notes from! Thank you Freetheroots!!! :)
I dont leave reviews, but ever since I've started incorporating this into my LCO routine my hair is softer and stays moisturized longer and the lavender smell is light and refreshing. Im glad I bought 2 bottles
My whole set made my hair feel very clean! The shampoo isnt like others where it gets super absorbed into my locs and takes longer to rinse out. The rinse also helps a lot with the buildup as a “co-wash” method! Definitely reccomend them because theyre the first brand to help my hair feel moisturized with a loc spray!
This is the best conditioner I have used! It gives my hair the perfect full and hydrated look I have been looking for, and instead of a bottle you use after shampoo, it comes in a spray bottle you can use anytime! I am the perfect example of these products not only working on locs, but curls too! It has my fro feeling good. And it removes build-up?!? The definition of a game changer. Would give 6 stars. :)
My son has a sensitive scalp. He reported no issues with the Sensitive Rose Aloe Hydrating Mist or the Lemon Herb Aloe Hydrating Mist. Thank you!
It will be one year since my loc journey, and I will admit I had a lot of trial and error when it came to buying products. But FTR has been the best one so far. My locs feel moisturized and healthy. My hair growth is crazy as I approach this year. Thank you, FTR, for being part of my journey and teaching me why natural products are important.
P.S. I hope the oil is back in stock soon so I can replace the one I got.
I’ve used many brands. But free the roots is the only one that leaves my scalp and locs feeling light and fresh! I recommend to all my clients as well! They are loving it as well! Thank you so much for creating such an amazing line!
Order my second spray and I ordered the bar soap but I haven’t gotten a chance to use it .will leave another review when I do.I definitely love the spray.. I’m a customer for life

Premium Neroli Nectar
Our new Premium Bar release, Neroli Nectar combines the citrusy essence of orange, delicate floral notes of Neroli and woodiness of Ho Wood to bring you a warming experience like no other.
This aromatic sensation is also a protective powerhouse because of the Turmeric present inside, which protects your hair and scalp inflammation!

The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
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