Let customers speak for us
I am 9 months into my loc journey and have 3c fine hair. I was skeptical about trying the hair bars and apple cider vinegar rinse. It was amazing and got all the buildup out of my locs. I got the herb garden bar. The smell is amazing and my locs and natural curly ends were full of life. I cannot wait to try natures medicine next!
It's bigger than I expected which is awesome! I love it, it's great!
I thought I would never find a towel like this to dry my hair without causing breakage. I love the color! I will order again
I absolutely love love love this product. It is super light weight and hydrating. I use this product on my 6 yr old as well. I can't wait to try the other products. The hype is real ya"ll.
I never thought to use a microfiber towel or paid much attention to what I was using to dry my hair but once I read the benefits & used one myself, I felt the difference for sure! The biggest difference was I didn’t feel like anything was nagging my hair as I was drying it. I love how big they are so I can use it as a body towel just as much as a hair towel & it’s so soft 🙌🏾
The ACV Rinse is just the product to complement your shampoo routine. I've used the ACV Rinse before and after my shampoo and have found that pre-shampoo works best for my locs. My scalp is left with a clean, fresh feeling and my locs are well conditioned. No worries about a vinegar smell as it quickly dissipates. I have used the full line of FTR's products since January and have noticed a marked improvement in the condition of my 12-year-old locs.
This product is my new favorite and a must have. It smells good and keeps my locs nice and moisturized.
Best soap I ever used
I have been locked for over 13 years and have tried many products. I have to say your products are the best. I have shared your products with my family who are also locked.
I absolutely love every free the roots product ive ever bought. I just tried the rose hydrating mist that i use daily. I also tried the lavender soap bar and acv spray and both work amazing! My scalp always feels super clean and fresh.
so silky smooth and smells AMAZING. I will definitely be restocking:)
I’ve been using this soap bar for my hair and face for a couple months now and can definitely see the difference! My skin isn’t irritated like other facial cleaners do, but be careful not to get any in your eyes! I don’t have acne but my younger sister swears by this soap bar to help with her acne so it’s good and not irritating for sensitive skin. Also helps sooth scalp itchiness and dandruff. Highly recommend using the hair mist together with this bar (lemon herb smells great with this one!)
I have used other soap bars for skin and hair before that smell and look amazing but are way too harsh (strip my hair of moisture) and use so much coloring that the water runs in the same color so I really appreciate how this soap brand is gentle but still cleansing and smells great.
I found out about this company from a bamskelly video on YouTube when he talked about the products he used to keep his Freeform locs clean. 3 years later, it is the only products I use for my hair. It also leaves it feeling clean with no residue and not striped of oils.
I use this product on my hair as well as my boys and it’s amazing. Your hair feels so soft and refreshed and clean after using it. We’ve added this, the lavender bar and the misting spray and together it’s just what we needed for our natural crowns.
So since using these two I found that I have less dry flaky scalp and zero itching. I like to use the acv prior to shampooing and I get best results that way. Buying more today!
New Microfiber Towel
Summer is coming so let's start strong! Our microfiber towels basically have the drying power of the sun.
They're lint-free and the best addition to your wash day. Plus, this yellow limited edition will be taken off the website once it sells out! Check it out here.Limited Microfiber Towel
This Week's Best-Sellers
Hair & Skin
Our community is the heart of who we are and we understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature!View All Products