

Let customers speak for us
from 4226 reviewsA MUST have in your loc care regimen. Received my beautiful, buttery soft blue towel two evenings ago. Washed and dried the towel in dryer before use. Wrapped the towel around my locs after washing my hair yesterday evening. The results were AMAZING!! Absolutely NO lint and the water was all soaked up. No drip of water escaped down my back or around curvature of face in any way. My locs are approx 2 inches past my shoulder. The towel is large and more than adequate for butt length hair. Whether you prefer to air dry, heat or cool dry setting, this towel will significantly reduce drying time of your method routinely use. Well worth the investment. As such, I felt compelled to immediately come post my most review in real time...don't walk to go, but Run to go purchase yours now.
I just so happened to come across their ad on IG. Finally hit the purchase button and now I'm intrigued to go learn about their other products. Thank you Free The Roots!

Makes the thought of deep detox a breeze. Easy to use , gentle on softer and finer hair. I love incorporating this into my deep cleansing routine every month . And a little goes a long way ! Love this company !

This towel was huge. Was not expecting that. Very nice. Change from using regular bath towels for my locs.

Best you can get. Your locs will appreciate u

I’ve been growing my locks for 3 1/2 years, and I’ve used the Lemon Herb Aloe Hydrating Mist during this whole time… and I love it!!!… I believe it helps my locks to grow and look fresh, and I highly recommend that anyone who’s growing locks to use it.

I’m absolutely loving this spray so far! The smell is my favorite so far in the misting sprays. FTR is truly the best of the best for locs!

So I got the complete routine bundle and used all of the products today. Did the ACV pre rinse before shampooing, which I think really made a difference in my wash day. Really seemed to get a lot of buildup out of my hair. I really liked using the shampoo bar on my hair beard and face too. I feel clean but not stripped of moisture, which is a new and satisfying feeling I can't say I've ever felt before. Then went in with the most before and after drying. The itch stopped and I feel clean without stripping my moisture out. Would recommend.

I’m really in love with both products and will be reordering more soap bars next month.

Great product, I love how my scalp feels after rinsing out a good ACV wash. Make sure not to get ANY in your eyes.


Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
Tap below and save!

The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.