

Let customers speak for us
from 4976 reviewsI had these two products on my wishlist for a while because I was researching my specific hair and scalp care needs first and had already tried other products. I have seborrheic dermatitis, and checking ingredients is a must! The lavender aloe spray did not flare up my condition. I usually flare up 3 days after I shampoo. I didn't flare up for a week with this spray in addition to a specific shampoo I use. This spray is also very hydrating. With other sprays I have tried, I either had to spray my hair multiple times per day, or they left a lot of buildup. I only had to spray once a day, or as needed, with the aloe spray. I just tried the conditioning rinse today after using my dermazen scalp therapy shampoo, and my hair feels amazing! Finding conditioners and hair moisturizers for locs with my scalp condition is hard. I'm so glad this brand exists!
Smells so good. I sprayed right aways feels amazing with the perfect shine. Can wait to use the AVC rinse ✨✨
My hair came back to life in a matter of days! I’ve tried so many others and this one is by far superior!
It is a very effective moisturizer for my locs. The scent is heavenly.
This helped with the build up and itch on my scalp and it helped my skin overall become smooth and soft. Highly recommend. If you have scalp issues use this!
I love this! I'm 1 year in with locs and have been struggling to find a daily hydrating spray that is actually hydrating and does not irritate my scalp condition. This does it all! Compared to other sprays on the market, I feel like I have to hydrate multiple times per day and so far I only have to use this once per day.
I had been on and off the fence about whether to buy your product for a while. Just doubting and unsure. When I gave in to my curiosity and tried it, it was well worth the wait. My hair is shedding less and feels very light. I’m very sure that I will continue to purchase more products and appreciate that they are natural. Thank you for a much needed line of hair care for our community. Keep going!
I REALLY LIKE FREE THE ROOTS PRODUCTS. IT LEAVES MY LOCS FULL AND MOISTURED ALL DAY, THANK FOR THIS.100% SATISFIED.
I first bought it to protect my hair color from the cold but it not only does that not also it keeps my hair protected and moisturized
I love the smell, it leaves my hair smelling fresh without that sticky feeling, it is very lightweight, I have not tried the ACV rinse as yet but I cannot wait. I am excited to wash my hair for the first time this weekend.
I just used this product for the first time, and I must say I’m impressed! My locs look and feel so clean. They are not stiff and dry as I was afraid they would be. They have a lot of movement. I am looking forward to continued use. Might be my new favorite.
Huge , beautifully , bright and absorbent. Bought pink , green and blue
Awesome after wash roytine. Smells good and softens my hair removing build up.
Really great products, I bought this along with the microfiber towel for the free shipping. 10/10 on everything although it's a bit pricey, it's so worth it because of the high quality!

Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
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The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.