

Let customers speak for us
from 5000 reviewsI love their products! This is my 3rd time buying & I will continue.
I love it so much. I purchas more for my family can try it
I absolutely LOOOOVE these shampoo bars! They leave my locs feelong super soft and smelling great. I think i have tried every scent they have. The absolute BEST!
The hydration spray smells amazing and it feels completely different than you expect a loc spray to cell, but it’s perfect. It’s like you don’t know that you need it until you’ve received it ❤️ ether way, try it!
The microfiber towel was much larger than I expected but it is a perfect size and works really well for me, thanks!
The shampoo soap bars and moisturizing sprays are fabulous! They make my locs and scalp feel amazing and smells terrific!
I love this Rosemary hydrating mist, it smells so good! It leaves my hair feeling so soft and no buildup. This will definitely be my go to hydrating mist from now on
Made my hair soft on first use and smells so good
This has a pleasant smell to it and leaves my hair feeling soft afterwards!
Ever since I discovered Free The Roots, almost a year ago I’ve been using their products. I have yet to find one product I don’t like, they’re ALL great. The Rosemary ACV rinse is part of my locs washing routine. I like the mild smell of Rosemary in it. I follow that with one of their amazing shampoo bars, which leave my hair super soft and smelling great. Later I spray either the Rose or Lavender mist. These products are the bomb!!! And not to forget their AMAZING customer service!
Best products to use on natural hair
I’ve been buying the sprays when I can, and I must say I’m addicted to the way they smell and hydrate my locks. Definitely sold on the products. Keep up the good work.

Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
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The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.