

Let customers speak for us
from 5083 reviewsMy package just arrived in excellent condition. The shampoo bar and hydration mist spray smells so good. Can't wait to begin using these products. With me living with an autoimmune disease and two chronic illnesses, I truly appreciate the fact that this product is organic and natural...which is also perfect for my soon to be loc journey.
This soap smells amazing and feels so good on my scalp! It’s super easy to lather up and leaves your hair feeling refreshed!
Great product!!!! Likes how it make my air feels soft and smooth
My hair has always been dry, but this moisturizer leaves it feeling hydrated, spongy and a pleasure to touch.
I love everything about FTR and have enjoyed using their products, I know it’s great quality and great people. Looking forward to ordering more products in the future. I love the way their products feel on my scalp and enjoy the hydrating mist.
Crazy product!!!! my Freeforms are so healthy
I am obsessed with the scent of this mist! The lemon and herb combination is so light and energizing. I’ve been using it every morning to wake up my hair/skin, and the aloe makes it feel incredibly hydrated without being sticky. Definitely a new staple in my routine!
I received my products faster than I thought I would. I couldn’t wait to use them! I love the shampoo bar it lathers very well and smells wonderful!!I I also love the mist and how it moisturize my Locs I will definitely be buying more products in the future and using it as my go to for my hair care routine!
I'm not loc'd. But absolutely love my microfiber towel! It helps minimize the breakage of my ends which is helping me make good progress in my natural hair length retention journey. I encourage anyone trying to grow their natural hair to buy one.
Can’t wait to order more! The wife is through the roof happy with the way the product makes her hair feel! Triple salute!!
Great stuff for my locs. hydrating and smells good
When I began using Free The Roots spray, I love the different smells and the feel of the product on my locs. I also love the way the shampoo bar feels when washing my locs. Thank you!😊
Love this brand! Lifelong customer here, these natural products have my locs very moisturized amd clean!!

Complete Bundle!
This is not just any bundle, it's called COMPLETE ROUTINE bundle for a reason. This combo is all you need to keep your precious crown at peak health! Naturally cleanse, detoxed, conditioned, and hydrated.
Tap below and save!

The ACV Rinse That's Changing The Game
There's nothing you can find that conditions, removes build-up, restores your hair's pH, and leads to growth like this! It has over 300 combined five star reviews for a reason. Tap below and transform your crown every wash day!

ABOUT US
We are 3 brothers and our community is the heart of who we are! We deeply understand the importance of your hair & skin. Before we released our first product (our soap bars), we helped over 10,000 individuals through their healthy hair journeys.
We now craft recipes with one goal in mind, to effectively improve the health of your hair & skin. Through freeing the root of the truth and intentional creations, we will help all to embrace their natural beauty and take care of it with nature! Read full story here.

Hair & Skin
We are DEDICATED to the health of your hair and skin. From every single ingredient use, to the specific product lines we offer.
No product offers the exact same benefits as the next! Tap below and check out every last one of them.